I use my curiosity to ask questions, listen closely, and suss out the real story. When I have a conversation with a CEO, a creator, or a research team, asking the right questions and really listening leads to work that audiences trust and believe.

For me, brand consistency starts at the sentence level. I started out as a copywriter at Razorfish, and since then, I’ve written everything from vision and mission statements to educational philosophies and zingers on hotel room keys.

I’m fluent in New York and Los Angeles, and explored the territory in between while interviewing people across the country for a documentary. In my experience, non-fiction has what marketing wants—realness, humanity—and marketing has what documentary wants—structure, drive.

I create the conditions for collaboration and consensus, knowing that winning ideas can come from anyone on the team. I’m invested in how AI processes can support human stories. And I believe it’s entirely possible to have a good time while working.