Your best story
already exists.
Are you ready
to tell it?

I lead brand storytelling across marketing and product experiences. My conversations with founders, audiences, and teams become voice, messaging, and campaigns.

I’ve built brand foundations, developed buyer personas, and written a tagline that reached millions. I pioneered an audience-driven casting format that put fans on TV. I named an AI agent and gave it a personality. I’m always interested in the shortest distance between idea and execution. Even if it means jaywalking.

Contact me to work on your story.

I captured this big bubble in Central Park

Case Studies

ZenBusiness

ZenBusiness
Si TV

Si TV
God on the Street

God on the Street

How can I help?

I’d like to hear about your work. Let’s chat!

ljfogel@gmail.com | LinkedIn

  • Brand Narrative and Strategy

    • Brand positioning and messaging

    • Brand guides

    • Voice and tone 

    • Buyer personas

    • Editorial strategy

    • Executive thought leadership

    Writing

    • Naming and taglines

    • Video and podcast scripts

    • Editorial content and newsletters

    Creative Direction

    • Campaign concepts

    • Video series development

    • Managing external agencies

    • AI product voice and personality

    Direction and Production

    • Branded video direction

    • Documentary directing

    • Executive interviews